![]() ![]() This strategy can be a tiny bit risky for engagement, so you don’t want to use it exclusively. You’ll be met with a stunning large image dominating your Instagram grid view, and people will be sure to notice when they visit your profile. Want to do something drastic and insanely attention-grabbing? Take a single image and break it down into 6, 9, or 12 distinct images, then upload them on your profile. It’s visually appealing, even if you aren’t telling a full story. The visual color contrast between the two outside images and the center image, and the symmetry, actually work to draw your eye in. ![]() In the middle, is a star white shirt and a dark blue ring. We see the black shirt, the dark curly hair, and the skin and lips that match in both pictures. It looks like the same woman is appearing in the two outside images. If you don’t necessarily want to tell stories but still want to use the three-post approach to create a strong visual appeal that draws the eye in, you can use a strategy like Mejuri does in the example below. They stand out in the grid view and give the channel an intentional feel. The second is multiple different Maryland-themed drawings grouped together. The first example is the three different bottles she designed for different flavors of her clients’ canned wine. Schedule three different posts focusing on the same products or telling the same stories one after the next, so that they’ll be lined up together in the grid view.ĭesigner Rabeccky does this with her channel, having a series of three images at a time sharing similar content that all tie in with each other. The same strategy can work well in the grid view. It also breaks up a larger message into smaller, digestible parts and increases the likelihood that your audience will see at least one of your posts. It aligns with the company’s branded colors and is associated with the healthy, green movement, which the brand is all about.Ī single video ad is great, but a campaign with a video series is a great way to keep users engaged and interested in what’s coming next. It will help you stand out in users’ feeds and give your Instagram channel a cohesive look.Ī cohesive branded look makes your profile and grid view look more appealing at a first glance.įor example, Orgain uses bright, airy pictures with vibrant foods, and most of its images put an emphasis on the color green. Using the same filters help you establish a distinct, branded look. That decision is not just about keeping it easy like Mark Zuckerberg’s no-decision-making wardrobe strategy. Establish a Cohesive, Branded LookĪbout 60% of brands use the same filters in all of their images. Here are a few Instagram strategies you can use to make your grid view stand out and help it attract new followers and new customers alike. Instagram is all about the visual, so the grid is something you should keep in mind. It’s a key part of having a visually appealing profile. The Instagram grid view can be hugely important because it’s what people will see when they visit your profile.Ī strong grid view can encourage them to click on your bio link or check out more of your on-platform content, enticing them to learn more about you. This is true for both desktop and mobile, though the space between the posts is almost non-existent on mobile, as you can see in the image below. Instagram users see each post in rows of three, lined up side by side. The Instagram grid view is what people see when they look at your profile at once-not just a single post-seeing all your individual content lined up together. In this post, we’re going to look at specific strategies for how you can rock your Instagram grid view to attract new followers and customers. With the right strategies and scheduling tools in place, though, social media managers can easily create individual posts that perform well and also fit into a larger scheme of a cohesive, appealing grid view. Most brands completely forget about how their content looks all together when users visit their profile and check out that grid view. ![]() ![]() Sometimes, however, we end up focusing exclusively on each individual post, paying attention to every tiny detail-but forgetting about the big picture. You’re working to create engaging, stunning images and videos that will capture user attention in the feed and Stories alike. If you’re like the majority of marketers, the answer to this question is the visual content, of course. What do you focus on most for your Instagram social media strategy? ![]()
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